The Independent Retailers Confederation (IRC), a group of trade organisations representing different independent retail sectors across the UK, has launched ‘We are open’; an online map and directory of independent shops that are still open and operating responsibly during the Covid-19 pandemic.

Under the government’s guidance, some high street retailers have been able to remain physically open as a ‘notable exception’. Others, meanwhile, will still be trading in other formats to serve their communities.

Open shops are urged to add themselves to the new ‘We are open’ interactive map.

With many high street shops relying on physical footfall, it has become difficult for retailers to get the word out that they are still open and operating in some way. The new ‘We are open’ map allows independents to promote to customers and the wider general public that they remain open for business.

To keep customers fully informed, the directory also enables stores to clarify the extent of their opening. For instance, fully open, by appointment only, or an online/delivery only basis. Shop owners can also promote any offers available specifically for key workers.

Consumers can enter their postcode to see which independent retailers are open in their area. They can also refine a search by sector, business type, or retail-specific filter options.

The directory is free of charge and open for all independent retailers, whether they be product- or service-based.

Commenting is Mark Walmsley, chairman of IRC. “From the feedback the IRC received from independent retailers across multiple sectors, as well as from the general public through our consumer-facing site Indie Retail, it became apparent that a platform such as ‘We are open’ was essential.

“The public still needs the products, services and knowledge that independent retailers provide. The ‘We Are Open’ directory helps them to quickly locate those shops that are open for business.

“This directory will help bridge the gap between customers looking for open shops in a certain location, from a specific sector or selling a particular brand, and the retailers that remain open in some way to serve the public.”

All UK independent retailers can add a listing onto the site completely free of charge. Retailers can confirm their opening status here. For social media posts, use the hashtag #weareopenUK.