Independent retailers across the UK are set to defy the Black Friday sales frenzy for the third year running, according to a survey conducted by the British Independent Retailers Association (Bira).
Bira has revealed that 86% of independent retailers surveyed would not be participating in Black Friday. This figure is similar to three years ago, when 85% said they would not be taking part. It also revealed that 69% said that Black Friday had a ‘negative impact’ on the high street and that 67% had not previously participated in the event.
Bira, which works with over 6,000 independent businesses of all sizes across the UK, ran the survey to showcase the resolute commitment of independent businesses to stand against the Black Friday tradition, citing concerns about the dominance of large retailers and ecommerce giants.
The decision to boycott the event comes amid the ongoing cost of living crisis.
The Association also wants to emphasise the importance of supporting local businesses and the broader economy. “The results speak for themselves,” confirms Andrew Goodacre, CEO of Bira. “This has been consistent from our independent traders for the past three years and no doubt will continue. It’s not about our shops lacking competitive pricing, but rather a strategic move to support the high street and foster economic growth for all.
“From an indie retail perspective, Black Friday is seen as a big business, internet event. This makes it very hard for smaller retailers to compete, lacking the buying power of larger counterparts. In general, independent retailers do not see Black Friday as an opportunity.”
Retailers stated they would be participating in other events, such as Colour Friday.
Colour Friday was launched by Holly Tucker MBE, founder of notonthehighstreet.com. It focuses on celebrating the creativity and colour that small businesses bring. Bira also recently held a nationwide event called #LoveYourHighStreetWeek to help celebrate and champion local communities to support their high streets and support independent retail.
“Our independent retailers really are the beating heart of Britain,” concludes Goodacre. “They can offer so much more than prices that seem low but perhaps aren’t as good a deal as they at first appear. Our traders can give an array of goods, from everyday essentials to unique, one-of-a-kind finds, and we want people to support that.”
For further information on Bira, please click here.
