Alongside key returns and established show favourites, INDX Kids will introduce a variety of new exhibitors and brand launches at its summer 2024 edition on 30 June and 1 July.
Visiting buyers will experience a host of newness and inspiration across kids’ apparel, footwear and accessories this season, with those joining the show including ANJOY KIDS, Bertie and Me, Bibbilyboo, Bibi, Bobux, Charley’s Wild World, Fox and Lottie, GEN, Kari Sako, Kissy Love, Milao Kids, Mini Melissa, Muddies, Nanán, Original Marines, Orla Kiely, Rainbow & Ginger London, Sal & Pimenta, ScandiBugs, Ti’Bossi, XTI and Yumbox. Here are some of the highlights.
ANJOY KIDS
ANJOY KIDS (pictured top) produces eco-friendly cotton apparel with original print patterns for 0-8 years. Founded in 2015 in Ukraine and now relocated to the UK, collections take inspiration from nature and the creativity of art. ANJOY KIDS will be debuting at INDX Kids this summer to present its s/s 25 collection created in collaboration with a well-known English illustrator.
Bertie and Me
Bertie and Me is a boutique baby and toddler clothing brand dedicated to crafting timeless, unique designs from 100% cotton and bamboo. Featuring neutral and muted colours to create a serene and stylish wardrobe, the brand prioritises both comfort and quality, ensuring each piece is gentle on delicate skin. Discover the elegance and simplicity of Bertie and Me, where classic style meets modern sensibility.
Charley’s Wild World
This multi-award-winning British brand offers eco-friendly and sustainable childrenswear proudly made in the UK. Created during lockdown by a first-time mum who previously worked as an RSPCA Inspector, the brand takes inspiration from its founder’s love of animals, nature and daughter Charley, for its comfortable and durable clothing.
Fox and Lottie
Designed in Wales, Fox and Lottie is a premium sleepwear brand for babies and toddlers, and the perfect gift for a new parent-to-be. Using soft organic cotton and bamboo fabric ideal for babies’ sensitive skin, the collections feature timeless hand-drawn prints designed to be passed down from sibling to sibling.
GEN
Vogue Williams’ new kidswear development, GEN, will be available to view at INDX Kids. GEN addresses the growing demand for longer-lasting, versatile children’s clothing. The collection offers a vibrant array of easy, gender-neutral pieces featuring playful prints and bold colourways. GEN incorporates the concept of shared clothing, offering an exciting opportunity for both parents and children to enjoy. Each piece can also be personalized with fun patches and features the unique “Wear Me, Love Me, Share Me” label, encouraging a culture of sharing and customization.
Kari Sako
Showcasing its organic Pima cotton collection at INDX Kids this summer, Kari Sako is a new ethical childrenswear brand for boys and girls. Drawing inspiration from diverse cultures while infusing retro bohemian vibes and embracing the kaleidoscope of nature’s hues, every collection is designed in the UK and manufactured in India and Peru through partners that share the brand’s commitment to ethical and sustainable practices.
Milao Kids
Also joining INDX Kids this season is the new Polish brand Milao Kids, which offers 100% handmade clothing for babies and children.
Orla Kiely
Founded in 1995, Orla Kiely is a globally recognised fashion and lifestyle brand. Best known for the iconic stem leaf print, Orla has now developed a range of babywear in her iconic prints underpinned by the need for longer-lifespan clothing. Her new Grow With Me range extends the lifespan of products with features such as turn-up/down waists and cuffs allowing for growth, as well as extendable gussets and easy/gentle fabrics and fastenings.
Sal & Pimenta
Well-known for its swimwear, Portuguese children’s clothing brand Sal & Pimenta also offers a high-quality range of apparel. With its production based in Portugal and fabrics sourced from premium European providers, the brand creates classic and timeless designs.
INDX Kids, the UK children’s industry’s national trade show, is curated by buyers from Associated Independent Stores (AIS). The show is open to all retailers and offers free entry and free onsite parking as well as complimentary refreshments. Please click here for further information and visitor registration.
