Asda shoppers can now get their hands on Kristy Green’s BabyChum range online at ASDA.com. Customers have a chance to grab the second drop for autumn/winter via George following the summer range completely selling out in almost every size when it launched online at babychum.co.uk in July.

BabyChum’s newly formed partnership with Asda features the influencer and mother of one’s popular collection as part of the launch. The a/w offer includes everything from children’s knitted jumpers and ribbed leggings to winter tracksuits and pom pom hats.

 

 

This latest collection forms part of Asda’s strategy to attract a younger shopper to George. It is doing this by launching third-party brands both in-store and online.

Laura Boswell, co-founder of BabyChum, wants to make the brand’s clothing ranges more accessible for everyone. “This has been such an amazing development for our brand; to be given the opportunity to reach a wider audience and to get our collections in front of more people through Asda is just incredible. Our partnership with Asda is really exciting for the brand. It will give BabyChum fantastic levels of exposure and greater reach with our customers.”

 

 

Kristy Green adds; “Our autumn/winter collection has been a long time in the making. Following the success of the summer range we now have another collection launched. And this time we are so excited to announce our partnership with George, which will be the exclusive retailer of the range. I have loved seeing my ideas come to life with the help of BabyChum and couldn’t be prouder of my own little boy Rocket modelling the pieces.”

For further information on the collection, please click here. Alternatively, click here to visit BabyChum’s website.