American fashion brand Frame is expanding its offering with the launch of Frame Kids, its first unisex kids’ collection. The capsule kicks off this month with three short-sleeved T-shirts; two logo sweatshirts; a denim jacket and straight-legged jean in a blue and black colourway.

The new category is a natural and welcome addition; joining the Frame womenswear and menswear collections, which include ready-to-wear and denim as well as shoes, handbags and accessories.

Furthermore, the brand is donating 20% of proceeds from this capsule to its long-time partner, Baby2Baby. Baby2Baby is a non-profit organisation that provides children living in poverty with nappies, clothing and the basic needs that every child deserves.

 

 

Frame, founded by Jens Grede and Erik Torstensson, is known for its collections in denim, cotton, leather and cashmere. Since the brand’s inception in 2012 in Los Angeles, it has evolved from making hand-crafted denim to offering ready-to-wear staples in the finest natural materials. Frame also adheres to sustainable and fair manufacturing practices.

Today, Frame is available through its own retail stores and website, as well as leading luxury department stores and boutiques across the world. For further information on Frame Kids, please click here.