Poetic Brands, the specialist apparel licensee for adults, kids and babywear, is designing, manufacturing and distributing apparel for the UK market celebrating the children’s brand Sesame Street.

Poetic is now planning a wide range of babywear, accessories, maternitywear, family apparel, footwear and luggage for the brand, taking inspiration from the colourful and positive imagery associated with Sesame Street throughout its many decades.

Sesame Street and Sesame Street spin-off content are currently available across multiple platforms in the UK. Sesame Workshop, the global impact non-profit behind Sesame Street, is continually expanding its touch points in the UK to connect with children and deliver on its mission to help them grow smarter, stronger and kinder.

The collection will be available at multiple retailers across the UK in 2024.

Commenting is Elliott Matthews, MD of Poetic Brands. “We have enjoyed strong growth in licensed childrenswear and accessories in recent years, and this agreement is an important addition, highlighting a property that has been loved by generations of kids – and their parents. Its iconic imagery and memorable characters will, we are sure, inspire wonderful apparel, accessories and much more.”

Rob Corney, MD of Bulldog Licensing Group, which represents the Sesame Street brand in the UK, adds: “The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including an enthusiastic adult market. Poetic Brands is a respected and successful name in its field, and we’re delighted to be partnering with them for this significant deal.”