UK-based specialist retail consultancy and industry hub The Nest is launching The Nest SEFAR Directory on Tuesday 6 October, opening up its network of expertise, partners and resources to maternity, baby and children’s businesses.

Founded by Nicola Perring, whose nearly 40-year retail career includes her former role as Global Product Director at Mothercare, The Nest supports brands, retailers and manufacturers in becoming stronger, more commercially successful businesses without compromising what they stand for.

The new SEFAR Directory offers a curated gateway into The Nest ecosystem, bringing together the consultancy’s expert team alongside selected partner businesses offering services and resources that can add genuine value across the maternity, baby and childrenswear market.

Positioned as a practical “little black book” for the sector, the platform will help businesses identify trusted expertise, useful information and relevant contacts more easily, supporting them as they look to move forward in an increasingly complex retail landscape.

Alongside this function, SEFAR will also develop as a knowledge hub, including accessible one-page guides on key industry topics and developments such as Digital Product Passports. The aim is to make trusted commercial support more visible and easier to access for businesses looking to reduce waste, improve profitability and strengthen their operations while staying aligned with their values.

Founder subscriptions will initially be available free of charge, with paid subscriptions due to be introduced in the New Year. The waitlist for The Nest SEFAR Directory is now live via The Nest’s website, enabling businesses to register ahead of the launch.