Sustainable outdoor kidswear brand, Isbjörn of Sweden, is expanding its operations via a partnership with Your Brand Travel to launch ‘Isbjörn Adventure’. A natural extension of Isbjörn’s value chain, brand positioning and revenue stream, the new concept will not only equip the adventurers of tomorrow but also inspire families to go on unique trips and experience adventures together.

The future wellbeing of children and nature has always been at the heart of Isbjörn’s DNA. This new venture takes the brand’s pledge one step further, encouraging less screen time, better mental health and more time outdoors.

Isbjörn Adventure’s website is delivered by Your Brand Travel, which is responsible for the selection and packaging of unique trips and experiences for Isbjörn consumers, as well as managing booking systems, search engines and customer service. The company will also project manage each adventure holiday, from wilderness adventures in Lapland to Alpaca trekking in Sweden, with its selected subcontractors.

 

 

Commenting is Maria Frykman, founder and CEO of Isbjörn of Sweden.

“As a brand, we’ve always remained driven and positive, even in the most challenging of times. Instead of relying on constant discounts in tougher times, we’re pushing forward as a team and focusing on building our brand for the future. Isbjörn Adventure will build even deeper relationships with our consumers, as we offer them incredible once-in-a-lifetime travel experiences that are unique and inspiring, as well as kind to the environment.

“We’re bringing adventure to life, while at the same time equipping kids and teenagers head to toe so they can remain safe and protected during outdoor pursuits in any environment. Isbjörn Adventure is also an important step towards our long-term growth – opening new revenue streams while always remaining true to our values as an outdoor lifestyle brand.”

Tamer Khairy, CEO and founder of Your Brand Travel, adds: “Developing Isbjörn Adventure has been an inspiring experience, as we take the brand’s storytelling into story-doing. Our strong cooperation and belief in offering more to adventurous families has just begun and we’re looking forward to a long and exciting journey together.”

For further information on Isbjörn Adventure, please click here.