Premium and sustainable outdoor kidswear brand, Isbjörn of Sweden, has collaborated with Lignin Industries AB as part of its sustainability pledge, which includes bold Net Zero targets. Isbjörn’s DNA has always been to make premium, fit-for-purpose and sustainable outerwear for children and teenagers. It was also the first outdoor kids’ brand to become a bluesign® system partner.
The company’s commitment to reducing emissions by at least 50% by 2033, with the aim to become a Net Zero company by 2045, is one step closer as it chooses Lignin Industries’ Net Zero bag for its ecommerce deliveries. The bag is based on forest residue and mixes Lignin Industries’ material RENOL® with recycled plastics to reach a carbon footprint of -0.2 CO2 per 1 kg bag.
Commenting is Fredrik Malmfors, CEO of Lignin Industries AB.
“Like us, Isbjörn is passionate about reducing its climate impact on the planet. Our endeavour to replace fossil plastics with biobased alternatives aligns perfectly with Isbjörn’s ongoing journey to be as sustainable as possible. By using our carbon neutral bag for ecommerce deliveries, it brings the company closer to achieving its Net Zero targets and those marginal gains can make all the difference.”
Lignin Industries’ technology converts the forest material lignin into biobased plastic, a renewable material called RENOL®. This can then be blended with recycled plastic and used to make its low carbon ecommerce bags, which are fully recyclable with no compromise on the performance of a regular plastic bag.
Also commenting is Maria Frykman, founder and CEO of Isbjörn of Sweden. “Our team is excited to enter into this like-minded cooperation with Lignin Industries. We can now provide our consumers with a Net Zero bag that protects our products without any negative climate impact. The brown bag has a very natural feel and complements its sustainable credentials perfectly.
“As I see it, this is only the beginning of our partnership with Lignin Industries, as we strive to replace every polybag with a variant of this net zero technology product. We are continuously looking to improve all aspects of our operations to reduce carbon emissions and deliver our bold climate goals in accordance with the UN’s Paris Agreement, which aims for 1.5 degrees by 2050.”
For further information on Isbjörn of Sweden, please click here.
