Premium and sustainable outdoor brand for children and teenagers, Isbjörn of Sweden, has partnered with service provider Raizemore to launch an initiative that allows customers to easily circulate their purchased garments. The partnership is another step towards the brand becoming fully circular by 2030 and a net zero company by 2045.

Piloting in Sweden before rolling out globally, the service is integrated with Isbjörn of Sweden’s business system. This enables customers to easily gain an overview of their previous purchases. With just a few clicks, they can then submit them for further resale in the second-hand market. Customers don’t have to wait for the garments to sell, either. They receive a voucher as soon as Raizemore receives and verifies the garments.

 

 

Commenting is Jason McMillion, CEO of Raizemore.

“The longevity and durability of Isbjörn of Sweden’s product range is a perfect fit with our service. We’re looking forward to handling many garments, ensuring that they find new owners and are reused for a long time to come.”

With traceable environmental data, the service is an effective tool to further increase the lifespan of the brand’s sold garments. It also enables customers to easily circulate their previous purchases.

“At Isbjörn of Sweden, we are constantly committed to driving sustainability and reducing our impact on the environment,” says CEO, Maria Frykman. “As part of our ambitious ongoing sustainability plan, we’re incredibly excited to announce our collaboration with Raizemore, a pioneering platform for circular fashion economy. Together, and with the help of our consumers, we can all make a difference.”

Isbjörn’s DNA has always been to make premium, fit-for-purpose outerwear for children and teenagers. It was also the first outdoor kids’ brand to become a bluesign® system partner. Protecting both children and the planet has been at the company’s forefront for nearly 20 years.

For further information on Isbjörn of Sweden, please click here.