John Lewis Edinburgh opens its doors to customers once again today (14 May) following a multi-million-pound refurbishment. A new shopping landmark for Edinburgh, the renovation is an important part of the company’s strategy to invest in its existing estate.
Located within the new St James Quarter – one of the UK’s largest regeneration projects – the store boasts a new range of services and experiences. This includes a refreshed nursery department.
The new and enhanced nursery department and service offer an All Things Baby appointment for expectant parents. Meanwhile, the newly launched Baby & Beyond appointment supports customers with product purchases as their baby enters the Child Development stage; from weaning and feeding to baby proofing and sleeping.
There is also a newly renovated bright and colourful childrenswear space.
In a first for a John Lewis shop, there will be several interactive play areas around the store. The aim is to encourage parents to relax while their children play. Highlights include a teepee and giant soft play cube game. Also, a digital coffee table with a touch-screen top and a soft-play vegetable patch.
Commenting is Barry Blamire, head of branch for John Lewis Edinburgh. “We are so excited to be opening once again and welcoming customers into our refurbished shop. The past year has shown just how much our customers rely on our Partners for that much-needed advice and guidance. This new shop provides an inspirational physical space to come and browse everything and anything from homeware to fashion, nursery to technology.
“The new look store has been designed as a hub of inspiration, curation, convenience and personal advice. We invite customers to come and visit our biggest ever World of Design for home styling, speak to an expert Beauty advisor at our first ever Scottish Beauty Studio, or get advice in our redesigned Nursery department.
“We also want to welcome families and there are lots of fantastic design elements and fun spaces for children to explore safely while their parents browse.”
The shop will also pay tribute to the city of Edinburgh. This includes features such as two life-size model stags and an Edinburgh Gin pop-up shop. Also, an interactive Hornby Flying Scotsman model in the toys department.
