John Lewis has opened its Christmas shops to customers nationwide, with demand for all things Christmas having soared since the launch of its online shop last month. Customers are eagerly preparing for the festive season, with sales of Christmas decorations up 25% in comparison to this time last year.

Back by popular demand and featuring a new interactive journey, Santa’s Grotto and Santa Paws will also be in 10 John Lewis stores from 22 November. Kids and four-legged friends can meet Santa, have a photo taken and receive a special gift. Additionally, 25 stores will be hosting ‘Tea with Santa,’ offering the opportunity to enjoy storytime with Santa with a hot chocolate and gingerbread treat.

Commenting is Lisa Cherry, Christmas Buyer at John Lewis.

“Our Christmas shops will transport customers to a magical place of festive wonder, bursting full of decorating inspiration and gifting ideas. The buying and design teams have collaborated to develop six unique and distinct Christmas themes, and we’re introducing Christmas tree workshops in-store to help guide and inspire.

“We’ve noticed that customers are definitely starting to shop earlier this year, planning for their traditions with Christmas sales already up 25%. This year we’re offering more in-store experiences, personalisation and products than ever before from much-loved brands such as Quality Street and Disney. We’re also excited to launch our Christmas Markets in seven stores showcasing artisan, handmade products from local businesses.”