Following months of sourcing and testing, John Lewis has revealed the ultimate top 10 toys for Christmas 2023 as chosen by a panel of children aged five to 10 years.
Nostalgic toys from the 90s are making a resurgence, with both the iconic Furby and Barbie car set taking the top spots. Customer searches for ‘retro’ on johnlewis.com have increased by +72% in comparison to last year. Bucket hats, Vans and checks are also popular, while searches for 90s favourite Lacoste are up +84%.
John Lewis predicts the Barbie phenomenon will continue into the winter months too, with sales of Barbies already up +31% in comparison to last year. Meanwhile, one of Britain’s favourite dog breeds makes it onto the list, allowing kids to walk and nurture their very own Cockapoo.
Elsewhere, the DJ Mix and Learn Deck means children can impress their families with their mixing skills. The Barber Role Play and the Wooden Café Set are also predicted to be popular, encouraging imaginative play as well as storytelling skills.
The Top Toys for Christmas 2023
- Gabby’s Dollhouse Girl Doll
- Barbie Convertible Doll Car
- Le Mieux Puppy, Cockapoo
- Melissa & Doug Barber Role Play Set
- John Lewis Wooden Café Set, exclusive to John Lewis
- Fisher-Price Mix and Learn Music Table
- Little Live Pets Mama Surprise
- Hasbro Furby
- Lego Holiday Main Street, exclusive to John Lewis
- Scalextric John Lewis vs Waitrose Car Racing Set, exclusive to John Lewis
Commenting is Alan Wright, Toys and Books Category Lead. “At John Lewis, we value the importance of imagination and want to ensure our smallest customers have the opportunity to experiment through creative play.
“The top 10 toys offer something for every kid, no matter what they would like to be when they grow up. From a barber shop set and mix and learn DJ table to John Lewis’s very own wooden café set. Our top 10 toys will also help youngsters develop their nurturing skills, with Mama Surprise and Le Mieux’s Cockapoo showing them how to take care of animals.”
