Just a Card – Indie Week, the independent alternative to Black Friday, will take place on 21-25 November 2022, celebrating independent shops, artists, makers and small businesses. Now in its sixth year, the campaign encourages people to support, value and buy from independents during the crucial Christmas retail period.

An antidote to the fast-purchase culture of Black Friday, Just a Card – Indie Week welcomes everyone to celebrate their businesses as well as those they love. Also, to showcase their communities and tell their own stories both on and offline.

The week will include the campaign’s popular five-day Instagram challenge

The challenge has previously been featured across the BBC and beyond, and has seen over 135,000 people taking part via social media in the past two years alone.

Since 2015, the grassroots Just a Card campaign has been showing the value to both customers and independent businesses of shopping small. Today, 17,000+ shops display campaign window stickers. Plus, 105,000+ engage with the campaign’s community via social media.

Just a Card – Indie Week is supported by high-profile names including Sir Michael Palin, Natalie Dormer, Lauren Laverne and Nathalie Emmanuel.

For further information on Just a Card – Indie Week 2022 and how to get involved, please click here.