JoJo Maman Bébé has launched in the FatFace store at Bluewater Shopping Centre, as the lifestyle brand expands its in-store range to include a curated selection from JoJo alongside its clothing and accessories for adults.

Marking a new chapter for family shopping at Bluewater, the launch gives customers the opportunity to shop for the whole family in one destination, combining FatFace’s considered British design with JoJo’s playful collections for baby and kids.

“We’re really excited to partner with FatFace,” says Mark Wright, CEO of JoJo Maman Bébé. “Offering our lovely baby and kids’ collection at the Bluewater FatFace store means customers can shop for beautiful, high-quality clothes for the whole family in one go. This collaboration will help us introduce new customers to our iconic styles and our JoJo ethos: made with care, made to share, and made to last.”

The arrival sees over 200 styles in-store, including JoJo’s babywear, kidswear and gifting.

 

 

Karen Johnston, Stores Director at FatFace, adds, “We’re delighted to welcome JoJo Maman Bébé into our Bluewater store. As a brand known for quality, heritage and thoughtful design, JoJo is a natural complement to FatFace. This partnership allows us to broaden our family-focused offering and provide even more choice for our customers shopping in-store.”

The introduction of JoJo Maman Bébé forms part of FatFace’s strategy to test and trial new formats. In July, FatFace opened its first-ever concession in Next’s Bluewater store. It currently has over 190 stores in the UK and Ireland and a highly engaged social community, alongside a thriving international digital business.

JoJo Maman Bébé, meanwhile, has been providing kids, baby, maternity and nursery products for over 30 years, and began trading with other trusted British retail partners in 2023. Built on trust and strengthened through partnership, the brand is proud to continue expanding its offering to families, both across the UK and internationally.