JoJo Maman Bébé has launched a limited-edition ‘Future for Everyone’ Sunshine T-shirt to mark 10 years as a certified B Corporation.

The childrenswear brand will donate 20% of sales from the T-shirt to its longstanding charity partner, Action for Children, to support its work with children, young people and families across the UK.

The launch follows the brand’s April 2026 milestone, when it marked a decade of B Corp certification. To celebrate, JoJo invited some of its young customers to share what they love most about the planet. Their ideas informed the design of the limited-edition T-shirt, which aims to reflect the world through the eyes of the next generation.

 

 

Commenting is Naomi Parry, Head of Brand at JoJo Maman Bébé, who led the campaign and creative.

“The children involved in this project reminded us exactly why we do what we do. Their creativity and imagination inspired every aspect of this design. As we celebrate a decade of B Corp certification, we wanted to create something that reflected our commitment to families, communities and caring for the world around us.

“This T-shirt is a celebration of just that. We’re also delighted that, through our partnership with Action for Children, every purchase will help support vital services for children, young people and families across the UK, making the project even more meaningful.”

JoJo Maman Bébé became the UK’s first B Corp childrenswear brand in 2016. The business says the certification reflects its commitment to using business as a force for good, from product development through to store operations.

For further information on JoJo Maman Bébé, please click here.