JoJo Maman Bébé has launched an exclusive Peter Rabbit™ London collection for a/w 26, produced under licence from Penguin Ventures on behalf of Frederick Warne & Co.

Available in JoJo Maman Bébé stores and online, the limited-edition babywear collection combines the British retailer’s design expertise with Beatrix Potter’s popular Peter Rabbit character.

Designed in London, the range includes cotton sleepsuits, knitwear, two-piece sets and embroidered pieces. London provides the inspiration for the collection, with designs featuring landmarks and motifs including the London Eye, buses, post boxes and a King’s Guard.

 

 

The collection also incorporates double-lined embroidery designed to avoid scratching delicate skin, reflecting JoJo Maman Bébé’s focus on practicality alongside design.

 

 

Rosie Brown, assistant designer at JoJo Maman Bébé, says, “It’s been a real honour to bring this collection to life, combining Peter Rabbit illustrations with the soft, high-quality fabrics and practical details JoJo is known for.

“With Peter Rabbit London designs that are exclusive for the a/w 26 partnership, the collection reflects the city’s iconic streets and landmarks. Each piece is designed with JoJo’s signature attention to detail, quality and practicality, offering modern families wardrobe essentials that are as adventurous as the character who inspired them.”

The collaboration arrives during a milestone year for the Beatrix Potter brand, with 2026 marking 160 years since the author and illustrator’s birth. It will be followed in 2027 by the 125th anniversary of The Tale of Peter Rabbit, which was first published by Frederick Warne & Co. in 1902.