Juratoys has a new retail agreement for its wooden toy brand Janod with key nursery retailer Mamas & Papas. The new partnership will see a collection of 11 of Janod’s products stocked both online and in 20 Mamas & Papas stores, as well as within the brand’s concessions in two flagship M&S stores and Next outlets across the UK.

The collection includes a mix of classic wooden toys, including the award-winning Dino Activity Table; educational toys; bestselling Janod bath products; and a new range of curated gift boxes for baby’s first birthday and beyond.

Speaking about the recent development is Neil Montgomery, UK Commercial Director at Juratoys. “We are thrilled to be working with Mamas & Papas and feel this is a perfect fit for our wonderful brand Janod. We are confident that our collection will be just what parents are looking for in the lead-up to Christmas, with so many wonderful toys to choose from across the Janod range both in-store and online.”