KEEN Footwear has committed €50,000 in cash and products to support Ukrainian refugees at the Polish, Slovakian and Hungarian borders. Cash donations will go through the Red Cross and Global Giving to provide immediate support to local organisations. In addition, KEEN has teamed up with local distributors in Poland and the Czech Republic – MM Sport and Outdoor Concept – to support Ukrainian refugees with footwear and other essentials.

The refugees are predominantly women, children and the elderly. Some walked many miles through the night while others fled by train, car or bus; forming lines kilometres long at border crossings with neighbouring countries Poland, Moldova, Hungary, Romania and Slovakia. The numbers, and the ensuing need, are expected to increase.

Working with the European Outdoor Group (EOG), KEEN is asking the outdoor industry to join in the support efforts.

Working alongside the EOG, KEEN is asking other outdoor companies to act by doing what they can to support those affected by the conflict. Support can include cash as well as essential items like clothing, food, personal hygiene products and bedding, to distribute to refugees displaced by the fighting in Ukraine. KEEN Fans can also make donations directly to Global Giving.

KEEN is a values-led, family-owned footwear brand from Portland, Oregon. The company strives to demonstrate through its products and actions that a business for good can be good for business. KEEN puts its values in motion and takes action to leave the world a better place. Learn about its purpose and this initiative here.