Baby & Stroller China will return in April 2025 with the rebranded Toy & Hobby China.
In the first half of 2024, China’s trade in strollers and related products reached USD 2.6 billion, representing a 6.4% year-on-year increase. To address the growing baby products market, Baby & Stroller China 2025 will return to the Shenzhen World Exhibition & Convention Center from 7-9 April, providing buyers with a wide range of products including strollers and ride-ons, baby and children’s fashion, mother and baby care products, baby furniture, baby feeding products, plus much more.
The 2025 show will also take place alongside Toy & Hobby China (formerly Toy & Edu China) and Licensing China, collectively the first comprehensive toy-related trading platform in Mainland China, as the industry enters its peak sourcing season and aims to foster collaboration among global industry players in a high-potential market.
Rising incomes and evolving parenting trends are driving the growth of China’s maternity and childcare products. Furthermore, global retail sales of licensed goods and services surged in 2023, with China’s sales up by 9.6% from the previous year. This growth has allowed China to surpass Germany for the first time, making it the fourth-largest licensing market in the world.
Recognising the importance of these markets, and aiming to facilitate industry development in China while helping global players leverage connections, the concurrent fairs will create an ideal stage for brands to showcase their varied products to meet the sourcing needs of worldwide buyers.
Trendy Toy Zone to debut at Toy & Hobby China
After an expected CAGR of 24%, China’s collectible toys retail market will reach RMB 110.1 billion (USD 15.2 billion) by 2026. Data analysts at Statista have forecast that the consumer base for these toys in China will expand to 40 million by 2025, and further to 49 million by 2030. Notably, the average monthly spending on these items has seen a significant upswing in recent years and is forecast to climb even higher by 2030. In essence, a growing consumer base is spending more money per person.
To tap into this emerging market and attract more buyers like previous participants MINISO and POP MART, the rebranded Toy & Hobby China 2025 will integrate resources to showcase trendy and collectable toys for consumers aged 14 years plus. Located in Halls 14 and 16, the new Trendy Toy Zone will feature a diverse range of products, including designer toys, blind boxes, garage kit figures, ball-jointed dolls, cotton dolls and more, from various cross-sector exhibitors.
Concurrent fairs to foster synergy among three interconnected sectors
The fairs are set to create synergy by bringing together three interconnected sectors – toy, baby products, and licensing – all under one roof.
Past Japanese exhibitor Hironori Inuma, Licensing Director of TMS Entertainment Co Ltd, emphasised the potential of the Chinese market in the last edition: “Our goal is to expand our business into mainland China and other global markets through this fair, while also establishing valuable connections with potential partners across various sectors. On Day 1 alone, we engaged in fruitful discussions with over 30 companies, many of which are our targeted Chinese clients. Given that the Chinese market is the largest in Asia, we believe it possesses huge growth potential.”
Several featured exhibitors have already confirmed their participation in the upcoming 2025 editions:
- Exhibitors: 4M, Bandai, Eastcolight, Fischertechnik, Funko, Furyu, Kalos Blocks, Kayou, Keeppley, Maisto, MOSHOWTOYS, Plus-Plus, QUNLONG, TOP TOY, ZD Toys
- Brands and IPs: Dunhuang Museum, Kotobukiya, Monkey King, SEGA, Squishmallows, Theo Klein
As China expands its visa-free entry policy to include more countries, the fairs are attracting significant attention from international industry players due to their wide range of product categories. To connect with the burgeoning Southeast Asian market, the fair organisers have invited buyer groups from Indonesia, Malaysia, Myanmar, Thailand and Vietnam, as well as traditional key toy markets like Korea and Taiwan. Other notable individual buyers, including three renowned retail stores in Vietnam – MyKingdom, Hobiverse, and Clever Collection – have also confirmed the fairs on their sourcing schedules.
Toy & Hobby China, Baby & Stroller China, and Licensing China are organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd and Messe Frankfurt (HK) Ltd. For more information, please visit en.chinababyfair.com, en.chinatoyfair.com and licensing-china.com.
Toy & Hobby China, Baby & Stroller China and Licensing China
Date: 7–9 April 2025
Opening hours: 09:00 – 17:00 (Day 3 open to the public from 12:00 – 16:00)
Venue: Shenzhen World Exhibition & Convention Center, China
