Leading online kids’ retailer KIDLY is expanding its own label offering this summer. Launches include a new Recycled Swim Collection as well as a signature invention – the Foldaway Bucket & Spade Set.

Following the success of the first KIDLY Label Recycled Swim Collection in 2020, the range has expanded to include more styles and colours. Combining good looks, safety and sustainability, the seven mix-and-match pieces feature 80% recycled pre-consumer nylon waste and OEKO TEX certified dyes. They also offer the reassurance of UPF50+ sun protection.

Complementing the new Swim Collection is KIDLY Label’s first non-clothing product.

 

 

The Foldaway Bucket & Spade Set is the culmination of six months of work by KIDLY’s in-house design team. The ergonomic, collapsible silicone bucket has a generous 2-litre capacity but folds down to a tiny 5cm tall.

 

 

Commenting on the developments is KIDLY founder, James Hart. “Our new Swim Collection combines style with sustainability, something we know is hugely important to our customers. For KIDLY, sustainability means so much more than simply using recycled materials. It’s about designing products that can be used time and again and – we hope – be handed down.

 

 

“Our new Foldaway Bucket & Spade Set is a fantastic example of our design ethos. Made from durable silicone and designed to be packable, we want families to take it with them whenever they head out and about – and use it for years to come.”

 

 

KIDLY is a modern kids’ fashion and lifestyle store for 0-5s

Launched in May 2016, it brings together over 200 brands – plus its own label – in one easy-to-shop place. Focusing on new product discovery, curated collections and fast and friendly service, a real family tests every product to make sure the style always has substance.

 

 

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