Spring Fair, which returns to Birmingham’s NEC on 4-7 February 2024, has confirmed the 12 new winners of Theo Paphitis’s #SBS Small Business Sunday initiative, with the line-up including several children’s brands.

Since 2018, the TV Dragon and #SBS Small Business Sunday creator and Spring and Autumn Fair have joined forces to support start-up businesses. Together they have worked with nearly 50 SMEs. The February 2024 show will welcome the 12 new winners with free stand spaces to showcase their designs in the #SBS Village.

Commenting is Theo Paphitis, who will attend the show and take to the Inspiring Retail Stage on Tuesday 6 February.

“The #SBS and Spring Fair partnership has gone from strength to strength. I am delighted to have had nearly 50 businesses receive a free stand at Spring or Autumn Fair over the last few years. That’s a lot of support for some brilliant SMEs. Spring Fair 2024 will once again be a staple part of my diary and I will be sharing my thoughts on the opportunities and challenges of 2024 for retailers, and of course, visiting the #SBS Village on the day.

“Spring Fair is bursting at the seams with fantastic businesses, ideas and entrepreneurs,” he continues. “One of the things I’m looking forward to most at Spring Fair 2024 is experiencing the infectious passion that will be brimming throughout the exhibition. See you there.”

The 12 winners will present their designs in Hall 4. They include Ducky Zebra, which celebrates confidence and kindness in sustainable childrenswear; Gummee Limited, which brings safe and practical teething solutions for babies, and also Teddo Play’s award-winning play-based children’s learning resources.