Children's Brands To Watch

19/07/2024

Kids’ Fashion: Brand Spotlights

CWB’s latest pick of childrenswear brands.

01. Kari Sako

Kari Sako (pictured above) is a new ethical children’s clothing brand for boys and girls, which showcased its organic Pima cotton collection at INDX Kids this summer. Drawing inspiration from diverse cultures while infusing retro bohemian vibes and embracing the kaleidoscope of nature’s hues, the brand embodies the free-spirited lifestyle. Every collection is designed in the UK and manufactured in India and Peru through partners that share the brand’s commitment to ethical and sustainable practices. Through its clothing, Kari Sako aims to empower artisans to sustain their families, preserve cultural traditions, and challenge the constraints of fashion conformity.

A child's legs and body shown sat on a green sofa wearing pink and white checked trousers and yellow jelly sandals

02. Méduse

TCG Kids, the UK designer children’s clothing, shoes and socks agency, is now representing the kids’ jelly and welly brand Méduse. Established in 1946 after the Second World War as an alternative to the lack of leather available, Méduse invented the first-ever plastic sandal. Today the brand’s extensive offer includes a children’s collection comprising shoes, sandals, boots, Wellington boots and Chelsea boots made from 100% recyclable plastics available in a wide choice of colours. Méduse is committed to responsible and ethical manufacturing and is a founding member of INNOSHOE and also co-created the first charter for shoe chemical safety.

A boy smiling at the camera wearing a green sweatshirt with American Vintage written on it

03. American Vintage

Founded in Marseille in 2005 and taking inspiration from the USA, fashion label American Vintage is one of the brands to recently join the line-up at UK children’s fashion and lifestyle wholesale agency, Vida Kids. Starting as an adults’ line, American Vintage now offers mini-me pieces for stylish parents and their little ones, bringing the brand’s DNA to everyone’s wardrobe, whatever their age. Catering for ages 3-13 years, the first childrenswear collection launched with T-shirts alone but has since grown to offer a curated mix of relaxed, timeless basics made up of jersey, fleece, knit and denim in every colour of the rainbow.

A young child crouching towards some wooden blocks on the floor wearing white trousers and a white jacket with a rhino and cactus illustration on the back by the children's brand ANJOY KIDS

04. ANJOY KIDS

ANJOY KIDS produces eco-friendly cotton apparel with original print patterns for 0-8 years. Founded in 2015 in Ukraine and now relocated to the UK, collections are inspired by nature and the creativity of art, with each piece reflecting the brand’s commitment to comfort, quality and the playful spirit of exploration. The s/s 24 collection includes bodysuits, rompers, bibs and hats, and for older children, cotton dresses, shorts, trousers and bomber jackets. All prints are unique, created by talented Ukrainian artists and transferred onto natural fabrics in European production facilities. ANJOY KIDS debuted at INDX Kids this summer, presenting its s/s 25 collection created in collaboration with a well-known English illustrator.