Pre-loved baby and children’s luxury website, Kidswear Collective, is now available online at Selfridges.com. The development follows Kidswear Collective successfully launching a pop-up in Selfridges Oxford Street on the department store’s fourth floor.

Kidswear Collective will have 60 pieces going live on Selfridges.com

Launched in 2019, the pre-loved business is the brainchild of Shoshana Kazab, a veteran in the kidswear industry. Kazab is also the founder of Fuse Communications, which for the past 15 years has been the leading kids’ PR agency working with luxury fashion brands such as Il Gufo, Marie-Chantal, Mischka Aoki and Rachel Riley.

Commenting on the business, Kazab says; “Our aim is to change the perception of what pre-loved is in peoples’ minds and demonstrate that buying pre-loved baby and childrenswear is a ‘no-brainer’; particularly when we think about how quickly they grow out of things.”

 

 

Kidswear Collective sources stock from multiple channels including private sellers, samples and garments used in fashion shoots.

It stocks pre-loved designer pieces from over 250 brands. These include Burberry, Gucci, Moncler, Dior, Stella McCartney and Chloe. Discounts, meanwhile, are up to 80% off the original retail price.

Before cleaning, photographing and carefully storing all items until sold, an 8-step inspection process takes place. The company also donates up to 5% of all sales to the NSPCC and gifts anything that doesn’t sell to the family charity, Little Village.

Following news that Kidswear Collective is permanent in Selfridges Oxford Street, it will now launch a trial pop-up in Selfridges Trafford.

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