Selected pieces from KappAhl’s kidswear brand Newbie are now available to rent via Hyber. Hyber’s mission is to create trust in circular rentals so that more children can grow up with quality whilst also helping the environment.

The new collaboration is part of KappAhl’s work to make its clothing available to more people while also lengthening the clothes’ lifespan in a step towards reducing the company’s environmental impact.

KappAhl strengthens its position as a supplier of affordable and responsible kidswear.

Commenting is Desiré Westerberg, vice president, Business Unit Kids at KappAhl. “To date, we have primarily sold KappAhl’s brands under our own auspices. Through Hyber, our products will be available to more people and the clothes will have a longer lifespan. Hyber’s services are highly rated by their customers and that seal of quality is crucial for our choice of partner.”

The partnership with Hyber is fully consistent with KappAhl’s ambitions to reduce the environmental impact of its products under the UN’s 2030 Agenda for Sustainable Development. Also, to inspire customers to make more sustainable choices.

Westerberg continues; “Adding services that fit the increased demand for solutions as a complement to consumption gives each garment the chance to have a longer lifespan. The service will also provide us with important feedback from parents and children for the continued development of our products.”

First out on Hyber will be products in the smallest sizes from KappAhl’s brand Newbie.

Hyber and KappAhl plan to quickly launch other parts of the kidswear collection for rent; offering new brand Minories as well as Kaxs’ functional clothing.

Inspired by kids’ different personalities, the Minories brand for 0-8 years exclusively uses materials from more sustainable sources. Kaxs, meanwhile, offers functional outerwear including waterproof functional jackets and shell trousers.

KappAhl’s business concept – to offer affordable, thoughtfully designed and responsibly made products in which to play and grow – matches Hyber’s ambitions to give families with children access to high-quality products more sustainably and economically.

Douglas Heidergren, CEO at Hyber, adds; “It’s incredibly fun that a player as big and important as KappAhl has chosen to work with us at Hyber. We see huge potential in KappAhl’s brands and look forward to offering their strong selection to our customers.”

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