Kit & Kin, the sustainable, B Corp certified nursery brand co-founded by Spice Girl Emma Bunton, is focusing on preserving our rainforests for its 2022 Black Friday campaign.

To do this, the brand will double its contribution to the World Land Trust. The World Land Trust organisation, which is dedicated to rainforest conservation, counts Sir David Attenborough as one of its patrons.

Commenting on the initiative is Emma Bunton

“At Kit & Kin, we are passionate about helping to look after the world our children will grow up in. Thanks to our incredible customers, we have already saved thousands of acres of trees through our partnership with the World Land Trust.

“We hope the Black Friday event will allow us to save even more. With every customer subscription personally saving five trees, think what a difference we can make. Saving money and rainforests at the same time, what’s not to love?”

During the promotional period (22-29 November) Kit & Kin will double its normal donation to the World Land Trust. This will help purchase and protect acres of precious rainforest, a vital ecosystem that provides clean air, lifesaving medicines and safe havens for some of the world’s most endangered species.

Since launching in 2017, Kit & Kin has donated to the World Land Trust year-round

Having already saved thousands of acres of trees through its giving back programme, to which each subscription protects five trees, the brand wants to use the Black Friday event to further emphasise the importance of its partnership with the World Land Trust.

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