Continuing its mission to reduce its environmental impact, Kit & Kin, the B Corp certified nursery brand co-founded by Spice Girl Emma Bunton, is moving entirely to paper packaging. The announcement will see Kit & Kin become the first UK brand within retail to make this change.

Kit & Kin’s new paper packaging is made from 100% recyclable paper – a fully renewable resource – and is a development the brand has been working on for some time. Speaking about the all-new paper packaging is co-founder, Emma Bunton.

“At Kit & Kin, everything we do is based on creating products that are better for baby, better for our world, and give back,” she says. “We’re honoured that our customers trust us to provide gentle, sustainable products that are as kind to the planet as they are to their little ones’ skin.

“We are committed to protecting our world as best we can and are always looking for ways that we can do better and reduce our environmental impact further. We are so proud to have made this move to paper packaging and to be the first UK brand within retail to make this change.”

As well as Kit & Kin’s eco nappy range being the UK’s first within retail to make the move to paper packaging, it’s also the most accredited eco nappy on the market, including FSC, Allergy Certified and Dermatest. Produced in a carbon neutral plant, the nappies use sustainably sourced, plant-based materials, with Kit & Kin also purchasing and protecting acres of rainforest with every subscription.