Kit & Kin, the earth-friendly brand co-founded by Emma Bunton known for its award-winning disposable eco nappies, is launching a brand-new reusable cloth nappy.
Made using ECONYL® regenerated nylon in a world-first for this product category, it offers one of the most sustainable and innovative options on the market. The nappy will be sold via Kit & Kin’s website and also Boots stores across the UK in a high street exclusive.
The cloth nappy market, which has boomed during Covid-19, highlights strong demand for eco-friendly alternatives in the baby sector. However, many reusables use mostly plastics. For example, polyester and nylon produced from non-renewable fossil fuels. Bucking this trend, Kit & Kin’s cloth nappy is made almost entirely from sustainable and plant-based materials.
The outer lining of the nappy uses 100% ECONYL®, a regenerated yarn made from nylon waste including recovered fishing nets.
Left as they are, these fishing nets represent a major contributor to the ocean plastics crisis. They also pose a grave threat to marine life; a single net can potentially entrap and kill hundreds of animals and remain in the sea for 500 years. Combined with other nylon waste such as old carpets and clothing, the regeneration process repurposes thousands of tonnes of waste material from oceans and landfills every year.
As a brand with sustainability at its core, Kit & Kin has spent years researching and developing the most eco-friendly reusable nappy on the market; ECONYL® regenerated nylon provides the perfect solution for the waterproof outer layer of the product.
The durable, high-performing yarn offers the same quality as virgin nylon and is infinitely recyclable. Plus, use of this material removes waste from oceans and landfills. It also halves carbon dioxide emissions in comparison with producing nylon from oil.
The core of the Kit & Kin reusable nappy boasts equally strong eco-credentials.
The inner lining is made entirely from hemp and TENCEL™, a fibre produced from sustainably sourced wood. As well as being kind to the planet, the fabric is soft, highly absorbent, breathable and gentle on the skin.
Hypoallergenic and dermatologically tested, the Kit & Kin reusable nappy is suitable from birth onwards. The nappy comes in one size with poppers to adjust to smaller or larger babies. It also has Velcro fastenings for a snug fit to help prevent leaks. The nappy is available in three of the brand’s signature animal designs: a fox, tiger and zebra.
Launching alongside the reusable nappy is a range of baby changing essentials. These include biodegradable liners, sustainable boosters and a nappy wallet. The liners feature a 100% plant-based material, while the hemp and TENCEL™ boosters offer an extra layer of absorbency. Completing the range is the Kit & Kin nappy wallet, a waterproof and fully washable bag made with 100% ECONYL® regenerated nylon yarn.
As with all of the brand’s products, the reusable range gives back through the Kit & Kin Foundation.
Every item purchased helps protect acres of threatened rainforest. The foundation also supports women and children living in these areas with educational scholarships, family planning clinics and healthcare.
Commenting on the new reusable nappy is Kit & Kin co-founder, Emma Bunton. “I am incredibly excited to be launching our reusable nappy range which is better for baby, better for our world and gives back. It’s been a long process developing and perfecting the product; we’re very proud to have created the most eco-friendly reusable on the market.
“Not only are we the first to create a cloth nappy from reclaimed fishing nets, but we’re also unique in offering both reusable and disposable nappy options. We understand that lots of parents use a combination of the two and now they can buy them both from the same trusted brand.”
In addition to the reusable nappy range, Kit & Kin offers disposable eco nappies and biodegradable wipes and sacks. The range also includes certified natural skincare and organic cotton babywear.
For further information on Kit & Kin, please click here.
