The Parently Group, UK licensee for Lelli Kelly Clothing, will present the brand’s debut autumn/winter collection at INDX National Kidswear Show in February. Ahead of the launch, CWB gains exclusive insight into the ranges, which feature a mix of signature charm and fresh, innovative design.

 

Lelli Kelly, a name synonymous with playful style and sparkling footwear, is stepping into new territory this season, with the launch of its very first autumn/winter clothing collection. As The Parently Group prepares to introduce the a/w 26 ranges at the upcoming INDX National Kidswear Show, retailer feedback has already been positive, with buyers eagerly anticipating the collection’s unveiling. In addition to the clothing line, the new a/w 26 Lelli Kelly footwear collection will also be showcased at INDX National Kids Footwear Show, enabling buyers to build a true top-to-toe opportunity for their customers.

Shaped by retailer feedback

Responding to the growing demand for both eye-catching occasionwear and everyday comfort, Lelli Kelly’s inaugural autumn/winter clothing collection delivers a blend of party-ready glamour and casual athleisure styles. Capturing the brand’s signature charm and sparkling appeal, the clothing is designed to complement Lelli Kelly’s footwear, creating standout outfits that effortlessly balance fun, sophistication and individuality, reflecting the spirit that has made Lelli Kelly a favourite among young fashion enthusiasts.

Commenting on the developments for a/w 26 is Sharon Beardsworth, who brokered the clothing licensing agreement between The Parently Group and Lelli Kelly. “We went into s/s 26 without having any opportunity to gather feedback from our customers as to what they wanted from the collection, but a/w 26 is very different. The strength of the range is that it encompasses the requests of the retailers who already know and love Lelli Kelly, who have a relationship with the brand through the shoes, and are hungry for more.”

 

 

Collection highlights

The a/w 26 collection caters to children aged three to 10 years, which is the core age group for the brand. It offers a versatile mix-and-match wardrobe, with velour and jersey pieces crafted for everyday wear alongside partywear. Design elements such as frill trims on sweatshirts and dresses are carried forward to give a feeling of continuity to the collection, but they are also more refined. True to the brand’s identity, prominent branding features across the garments, making the pieces instantly recognisable and appealing to young fans. Colours – all from the Lelli Kelly winter palette – are vibrant, enabling outfits to be built up in bold, solid shades or through coordinated complementary colours.

“Well, of course, we are talking Lelli Kelly – pink, both pale pink but mostly fuchsia – feature very strongly this season,” continues Beardsworth. “There is also a lovely navy branded with gold sparkle. The jersey and sweatshirting are the same quality as s/s 26, but they are joined by a beautifully soft velour. My personal favourite is the Lelli Kelly bomber jacket, which brings together the navy and fuchsia, and heart and flower motifs, and can sit with either the partywear or the casual daywear.”

Alongside everyday wear, the collection’s other key offering comprises a range of dresses. Crafted from sparkling tulle and shimmering sequins, some pieces showcase a new Lelli Kelly signature all-over print, while others celebrate iconic motifs such as hearts and flowers, especially roses. Each piece is thoughtfully paired with a complementary coat or jacket, creating Christmas party ensembles that are both stylish and cohesive.

 

 

New lifestyle offering

This season also sees Lelli Kelly dip a toe into lifestyle product with a new sleepover set, offering pyjamas, a cosy dressing gown and accessories, including an eye mask, toiletries bag and sparkly overnight bag, which can be purchased as a complete set or as individual pieces.

Reflecting The Parently Group’s commitment to sustainability and ethical trading, Lelli Kelly Clothing is made with care for both children and the planet, incorporating eco-friendly choices wherever possible. “As you would expect from The Parently Group, fabrics are all responsibly sourced and factory practices are closely monitored,” adds Beardsworth. “Every opportunity to embrace sustainability is taken, from using recycled polyester to organic cotton, and we are delighted that we have been able to do this without any compromise on the Lelli Kelly style.”

Alongside the a/w 26 fashion collection, the upcoming INDX National Kidswear Show will also showcase Lelli Kelly Schoolwear, giving retailers who have not yet had the opportunity to view the range a chance to explore the offer in person. This segment remains an exciting growth area for The Parently Group, buoyed by the continued popularity of Lelli Kelly school shoes. Notably, some of the schoolwear items – particularly the coats and bags – are designed with versatility in mind, allowing them to transition seamlessly between schoolwear and the broader fashion collections, further enhancing their appeal to retailers.

 

 

Looking ahead, The Parently Group has ambitious plans for its forthcoming Lelli Kelly Clothing collections, with a particular focus on celebrating the brand’s roots in footwear.

“For s/s 27, we really want to celebrate the iconic Lelli Kelly shoes, which will always be the heart of this brand,” concludes Beardsworth. “Expect to see prints and motifs incorporating the decorated canvas shoes, as well as more sparkle and a wider colour palette. Some of the shapes, such as the bomber jacket and the frilled sweatshirt, will be carried through as signature pieces, but given a whole new look for the spring/summer season.”

The a/w 26 collection represents a new phase of growth for Lelli Kelly Clothing, as The Parently Group integrates the brand’s distinctive style with functional, environmentally conscious design and retailer-driven innovation, successfully advancing Lelli Kelly Clothing while upholding the core values and heritage for which the brand is known. For further information, please click here. To register as a visitor for INDX, please click here.