The Licensing Leadership Summit, originally taking place this November in New York City, will now go virtual as part of Festival of Licensing.
The Summit is the only virtual conference to unite C-level executives from the world’s largest players across manufacturing, retail and brands. Its role is to discuss, debate and collaborate on the future of brand licensing.
The executive conference will take place on 28-29 October 2020.
Festival of Licensing is a four-week, large-scale, virtual gathering. It will bring together the worldwide licensing industry to connect, learn, strike deals, and do business on an international stage.
First confirmed speakers
Drawing from modern art and youth culture to tackle top brand licensing trends and topics such as TikTok, eSports and gaming through to evergreens like museum licensing; early Licensing Leadership Summit speakers will include:
- Robin Sayetta, Museum of Modern Art (MoMA) – Different by Design: MoMA’s Modern Approach to Museum Licensing
- Lauren Winarski, Funko – I Want it Now!: Using the Fan to Expand Distribution
- Stone Newman, Pocket.watch, and Shion Kaji, Ryan’s World – Influencers: Are they Delivering on their Brand Promise?
- Chris Petrovic, Zynga – How Games Ate the Licensing World
- Maca Rotter, Panaderia – Esports: The Hottest New Licensing Category
- Greg Goodfried, UTA – Session on TikTok
- Sid Kaufman, UTA, and Stevin John (Blippi), YouTube star – Digital Talent: The Future
- Max Luthy, Trendwatching – Finding Opportunity in the Overwhelm: Key Trends in Consumerism
- Connie Chang, C-Life Group, and Tonya Kirby, Retro Brands – What Do Licensees Want?
The Global Licensing Group at Informa Markets, the organisation behind the Licensing Leadership Summit and Festival of Licensing, is calling for additional speakers. Visit Call For Papers to submit for topics or speaking opportunities.
Commenting is Amanda Cioletti, event and content director, Global Licensing Group, Informa Markets. “As with everything, if you look in the right places, there is always a silver lining. Transitioning Licensing Leadership Summit online and bringing live broadcast content to our attendees means our event is now more accessible than ever to a truly global C-suite audience.
“This means more diversity of speakers, more opportunities to connect, and richer content on offer. We are excited for our speakers and content to reflect a world vision of the future of the brand licensing industry.”
Also commenting is Anna Knight, vice president, Global Licensing Group, Informa Markets.
“The Licensing Leadership Summit will bring together leaders and decision-makers from around the world with the experience, expertise and influence to shape the future of the industry.
“They will analyse the huge, world-changing events of 2020. Including, of course, the impact of Covid-19. It will also draw on key learnings from the previous three weeks of Festival of Licensing to drive strategic direction for this sector in 2021.
“It is an unmissable two-day event for all senior leaders working directly or indirectly with the licensing industry; playing a critical role in ensuring this sector is fighting fit for a future beyond the pandemic.”
Further delegate information is available here.
