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A young child and a woman holding a black baby outfit by Little Black Outfit in a childrenswear store

UK baby fashion brand, Little Black Outfit (LBO), has launched internationally in the parenting store Elli Junior located in the iconic Dubai Mall. As well as a store in the Dubai Mall, Elli Junior sells online, supplying customers with baby and parenting items – including LBO – across the Middle East and internationally.

Elli Junior is currently stocking LBO’s Signature Collection Bucket Hat; Little Black Headband; Newborn Gift Set; Signature Collection Dungarees, and the Signature Collection Zip Up Onesie.

 

A woman holding up a black baby outfit by Little Black Outfit in the Elli Junior childrenswear store

 

Laura Grayson (pictured above) created LBO after having her daughter and realising there was a lack of modern baby clothing, especially in the colour black. Seeing a lucrative gap, she launched LBO to supply modern parents with black, simple and stylish baby clothing for 0-24 months, with many items being unisex.

Since its launch, LBO has been worn by high-profile celebrities, appeared in John Lewis, and hosted a pop-up shop on London Oxford Street. For wholesale enquiries and further information on Little Black Outfit, contact info@littleblackoutfit.co.uk. Alternatively, click here to visit the brand’s website.

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