Little Butterfly London, the award-winning, certified organic skincare brand for mothers and babies, has launched a new range specially formulated for children aged three years plus. The collection is formulated and clinically proven to care for the unique microbiome that protects a child’s delicate skin, which is thin, porous, prone to dryness, as well as sensitive to irritants.
The microbiome is part of the skin’s barrier from harmful substances such as chemicals, microbes, allergens and pollutants. Little Butterfly London’s microbiome assessment study showed that the unique pre and probiotic formula blends of its new kids’ range strengthen and protect the skin barrier, restore and normalise the microbiome balance, and provide support and protection of the natural microbiome without affecting the natural protective barrier.
Commenting is Gudrun Wurm, CEO and founder of Little Butterfly London.
“We’re proud to bring the purest, kindest skincare to mothers and babies – and now, for the unique skin of kids, too. Kids’ skincare products need to be as natural as the world they inherit and without harsh or harmful chemicals. All ingredients should be natural and pure to support their skin’s natural development.
“We believe the universe is limitless and that we are here to explore life with joyful curiosity – each day offering new possibilities for unique adventures. Our heart’s mission was to create a range that reflects this energy and inspires enthusiasm for life, showing that anything is possible in this boundless universe. While kids are fording streams, rolling down hills, or climbing trees, we encourage them to feel unlimited, strong and confident in their own skin, which sets the philosophy for our new 3+ kids range: to simply fly free.”
The range uses responsibly sourced and traceable raw and organic ingredients.
Proudly made in England, it is Ecocert COSMOS certified organic, vegan-friendly, and eco-consciously produced and packaged in sustainable PCR packaging. Products include All Day Fun Protection Face Cream; Glow and Grow Body Lotion; Hair to Dream Conditioning Shampoo, and Free to Foam Bath Bubbles. The brand will also launch Clean and Beam Cleansing Face Foam in autumn 2024.
Gifting options include the Kids’ Essentials Set, which offers the Glow and Grow Body Lotion and Free to Foam Bath Bubbles. Also, the Kids’ Bestseller Set, comprising the Glow and Grow Body Lotion, Free to Foam Bath Bubbles, and All Day Fun Protection Face Cream. The brand presents both sets in keepsake gift boxes featuring colourful butterflies.
Embracing a summer scent of berries, peaches, roses and vanilla, the range is fortified with ECOSKIN®, a plant-based pre and probiotic that strengthens the developing skin barrier, as well as a balanced blend of omega 3, 6 and 9 oils from rosehip, marula fruit oil and flaxseed, which calm and protect children’s skin.
For wholesale enquiries, please contact info@littlebutterflylondon.com. For further information on Little Butterfly London, please click here.
