New for 2022, babywear brand Little Crusoe specialises in luxury resort and loungewear for 0-2 years. Brand founder Jenny Maddox started the business after leaving a corporate flying career and taking time out to start a family.

“A complete career change was a little daunting,” says Maddox. “However, I wanted to build a career for myself around having a family; I was determined to bring this dream of my own brand to life.

“I spent a lot of time reading, researching and learning as much as possible about the industry. And, inspired by my love of travel and nostalgia for childhood and happy family holidays, Little Crusoe was born.”

Little Crusoe focuses on minimalist style with statement detail and classic pieces with a contemporary edge; all complemented by a soft colour palette.

Incorporating “special moment pieces” with everyday wear, the collection comprises rompers; a two-piece bloomer set; shorts; leggings and body suits. Furthermore, the entire collection is made in jersey and Oeko-Tex linen, hand-finished with signature embroidery and shell button detail.

Designed to be both comfortable and stylish, the entire Little Crusoe collection is also coordinated. This enables siblings to dress similarly but not necessarily the same.

For wholesale enquiries, please contact jennymaddox@littlecrusoe.com. Alternatively, click here to visit the brand’s website for further information.