Little Omo, a diverse educational brand for children, is collaborating with Clear Channel Compass and Jamii to showcase diversity and inclusivity in advertising highlighting real families and individuals.

Spanning 57 locations across London, including prominent spots like Billingsgate Tower, the campaign will reach communities in areas such as Barking, Camden, Hemel Hempstead, Sevenoaks Westminster, and beyond.

Commenting on the campaign, which runs from 8-21 April 2024, is Little Omo founder and CEO, Desriee Asomuyide. “We’re thrilled to partner with Clear Channel Compass and Jamii to bring this unique campaign to life. Our goal is to challenge the norms in advertising and celebrate the beauty of diversity. This billboard campaign provides a platform for underrepresented voices and perspectives to be heard.”

The campaign has already garnered positive feedback, including one mother expressing gratitude for the opportunity provided to her daughter. “My daughter has faced rejection from modelling agencies numerous times. Thank you, Little Omo, for giving her the chance to shine.”

For further information about Little Omo and its diverse educational products, please click here.