Little Omo is an inclusive brand with a passion for representing children of colour through educational products. Founded in 2020 by Desriee Asomuyide, she discovered the UK market for educational flashcards representing children of colour was non-existent. It was important that her one-year-old son Isaiah – and other children – see themselves represented through educational and developmental resources.
Asomuyide, a first-time mother and fashion stylist, channelled her passion for drawing, creativity, sustainability and representation of people of colour, into curating the unique and playful educational brand that is Little Omo today.
The brand name tells a story of Asomuyide’s culture and Nigerian heritage. ‘Omo’ means ‘child’ in the Yoruba language spoken mainly in the southwest of Nigeria.
The flashcards feature a variety of skin complexions, facial features and hair textures representing people from different backgrounds and cultures. There are currently three sets available: The Alphabet, Numbers and also Parts of the Body. Furthermore, the brand can ship the cards worldwide, both direct to consumer and wholesale.
“I have received an abundance of emails and messages from parents and guardians thanking me for creating such an impactful brand,” says Asomuyide. “Parents of dual-heritage, White, Asian and Black children from the UK, America and Australia, have contacted me about the importance of my products for their children. It’s such an amazing feeling, as a mother and business owner, to know that I am creating products that are helping shape the children of today, tomorrow and forever.”
Little Omo currently has independent stockists in the UK, Europe and Australia.
Both the high-quality, child-safe cards and their packaging use FSC recycled materials and are ethically made in the UK. All ink is 100% eco-friendly, plant-based and manufactured from renewable sources. Furthermore, as the cards don’t have a plastic coating, they are also 100% recyclable.
For trade enquiries, please contact info@littleomo.com with ‘Wholesale’ in the subject line. For further information and to visit the brand’s website, please click here.
