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Childrenswear shown displayed in-store within the Luca Faloni Kids Club

Italian luxury menswear brand Luca Faloni has expanded its Kids Club offer at its King’s Road boutique in London, introducing a dedicated Kids Corner for the collection.

The in-store space showcases the brand’s childrenswear range, bringing Luca Faloni’s understated Italian aesthetic and focus on natural materials to younger customers.

Positioned for autumn dressing and the Christmas gifting period, the collection includes cashmere knitwear, linen shirts, trousers and accessories. Pieces are crafted in Italy using Italian cashmere, linen and brushed cotton, with an emphasis on timeless, season-spanning design.

Founded in 2014, Luca Faloni was established with the aim of creating a refined permanent wardrobe made in Italy from premium natural materials. Kids Club follows the same philosophy, translating the brand’s signature fabrics and pared-back styling into childrenswear.