As new parents, choosing seven sizes in just two years for your baby takes time and money, with new items all too often kept in the wardrobe or barely worn. Lullaloop, the baby and toddler clothing rental subscription for 0–2-year-olds, promises to be a practical and affordable resource for new parents.

A flexible rental subscription designed to keep pace with each baby’s unique growing needs.

Lullaloop’s collection offers a curated edit of go-to wardrobe staples for everyday life and special occasions. The collection has is an interchangeable wardrobe, with complementing pieces maximising the number of unique outfits.

Subscription starts from £13 per week for 60 unique outfits, saving parents at least £200 per size set. Subscribers can rent a new or as good as new wardrobe for as long as it fits the child or suits the season. Customers return outgrown items via pick up or drop off points. Lullaloop’s eco laundry partner, Oxwash, then professionally cleans and sanitises any preloved items.

Each customer not only supports the environment but also Lullaloop’s charity partner, Malaria Consortium.

 

 

According to environmental charity Hubbub, around 183m outgrown children’s clothes are sitting in UK wardrobes. Lullaloop’s mission is to increase the lifetime of children’s clothes. If an outfit is worn 50 times instead of five, it reduces its carbon footprint by 400%. Lullaloop re-uses items by sustainably cleaning them between homes.

Once an item is no longer fit for re-use, Lullaloop repairs or recycles it.

Commenting is Jodie Teare, Lullaloop founder and mother of two. “One of the many challenges in becoming a new parent is figuring out through trial and error what clothes your baby will need. It sounds simple, but until your baby is born you don’t know if they will be in newborn sizing for eight weeks or if it’s straight into 0–3 month clothes. There’s so much that unintentionally goes to waste.

 

 

“With the amount of times I’ve heard parents bemoan the fact that they had only just bought their baby or been gifted a new outfit only for them to grow out of it the next day, it became apparent that there is demand for a more affordable and less wasteful approach to clothing our babies.

“My own experience with two girls born in different seasons was very little wardrobe share along with very little time to deal with the increasing mountain of wasteful storage bags. The intention behind starting Lullaloop was to not only take one more item off a new parent’s ‘to-do list’ but to come up with a solution that is kinder to our planet. I believe there is a way we can dress our little ones with style, whilst sustaining the planet and saving our precious time, money and space.”

Lullaloop also offers gift vouchers starting from one month to set a parent on their Lullaloop journey. For further information, please click here.