Sloane Stanley has confirmed the signing of the luxury childrenswear boutique, Il Porticciolo, for its London flagship at 253 King’s Road. The London-based, Italian-produced brand will open on the Sloane Stanley Estate in September.

With famous clients including the Royal Family, the 1,077 sq. ft, two-level King’s Road boutique will showcase a variety of classic pure cashmere and pure merino wool jumpers. This is alongside traditional hand and machine-smocked dresses and embroidered collar shirts with heirloom standards.

All collections focus on traditional Italian style for boys and girls up to 12 years. A capsule of swimwear and accessories will complete the offer available at the brand’s only London store as it relocates from Sydney Street.

Il Porticciolo, founded in January 2018 by Italian-born Carola Ploederl Cafiero, showcases high-quality products made in Italy and finished by artisans.

Commenting is Carola Ploederl Cafiero, founder of Il Porticciolo. “Our launch in September is very exciting. We can’t wait to have our only London boutique located on the iconic King’s Road. It is the perfect area to build upon our already strong client base and we are looking forward to being part of the community in the heart of Chelsea.”

Hannah Grievson, Property Director at Sloane Stanley, adds; “We are always looking to evolve, a key strategy for Sloane Stanley. One area we identified was to expand our childrenswear offer.

“Il Porticciolo is such a beautiful brand and one that we felt had a fantastic synergy with our other creative and designer labels already on the estate. Choosing to relocate their flagship to the King’s Road is a complement to our successful and thriving community and the level of consumer that we attract.”

For further information on Il Porticciolo, please click here.