Fashion and homeware family retailer, Matalan, is launching a host of third-party brand partnerships, including kidswear. The introduction of 18 external fashion brands represents an important next step in Matalan’s omnichannel growth journey and builds on the success of Matalan’s own clothing brands.

Launching online from 7 September, labels joining the Matalan family have been curated to provide customers with an even greater range of clothing and footwear. They include Little Mistress; Girls on Film; Ben Sherman; Clarks; Lee Jeans; Rocket Dog; Hush Puppies; Trespass; Craghoppers; Farah; Elle Sports; Pineapple Girls; Hype; Start-Rite and Novo. Jack & Jones Jnr, Only Kids and Ivory Rose will also be landing online from October.

Commenting is James Brown, Matalan’s COO

“We are thrilled to onboard these popular and well-established third-party brands to offer our customers even more choice by complementing our own brand offering and launching another exciting phase of our strategic growth journey.

“These labels have been carefully selected to ensure Matalan remains a leading omnichannel fashion and lifestyle retail destination for families across the UK.”