Innovative textile producer Maxxam Textiles, known for its pioneering seamless crinkle stretch MAXXAM® fabric used globally by dresswear, sports and swimwear brands, is now launching Eco-MAXXAM featuring Q-Nova. The highly ecological state-of-the-art recycled nylon from Italy aims to reduce CO2 emissions and consume less water as well as use renewable energy.

With its 40-year heritage and renowned for its innovative and seamless one-size stretch, MAXXAM® has always been an efficient, cost-effective and low waste fabric. Q-Nova, however, is a new development from Maxxam Textiles’ Italian spinner.

It utilises an environmentally sustainable recycled polyamide 6 yarn made from industrial waste. It also carries the Oeko-Tex Standard 100 and Global Recycled Standard (GRS) Certification, which has enabled the development of an even more sustainable version of the MAXXAM® fabric.

In the late 80s, MAXXAM® took the fashion world by storm leading the trend for body conscious clothing. Previously made around the world under licence since 1983, Maxxam Textiles has acted as its own converter in the last seven years, working with partner factories based in the UK to produce the finished fabric.

The new Eco-MAXXAM option now offers an even more sustainable choice for kidswear, swimwear, activewear, leisure and loungewear.

Rosemary Moore, inventor of MAXXAM® and founder of Maxxam Textiles, says; “I’m constantly striving for innovation and exploration in my work; using the latest textile machinery to push the potential of the MAXXAM® fabric innovation into the 21st century. While the original patented MAXXAM® fabric is low waste and cost-effective, since reshoring manufacturing to the UK, I have been exploring more environmental and sustainable technology.

“I am very excited to bring Eco-MAXXAM, featuring recycled nylon, to market and continue to discover the endless possibilities of MAXXAM® crinkle stretch fabric. We will also be expanding into cellulosic fibres as well as investigating more ecological polyurethane yarns.”

With a career spanning four decades, Moore has worked with some of the world’s leading producers, designers and brands including Courtaulds; Ace Style Inc (Hong Kong); Fabrictex USA; Triumph; Speedo; Seafolly; Heathcoats; Liza Bruce; Liberty; Ichida Co Ltd Japan; Nitto Boseki Co Ltd Japan; Du Pont (INVISTA); Missoni; Swatch; Dunlop (developed in 1990 the seamless trainer); Charnos; Victoria Secrets; Issey Miyake; Katherine Hamnett; Falke and also Hunza.

She has extensive experience in all elements of textile and fashion design; experimental and research as well as forecasting. After graduating with an MA in Textile Design from The Royal College of Art, Moore invented and patented the revolutionary MAXXAM® fabric, which holds international copyright. It captured the imagination of swimwear and fashion designers worldwide and is also part of the Victoria & Albert’s permanent collection.

The new collection from Moore MAXXAM, a non-gendered slow fashion children’s activewear label co-founded by Moore’s daughter, the creative innovator and regenerative designer Iona Clive, is due to launch in March 2021 using Eco-MAXXAM.