Mini Mode, a platform that showcases kids’ fashion from around the globe, is launching its first virtual runway show to host its sixth season during London Fashion Week.

Mini Mode is teaming up with Harumika, an award-winning toy brand that combines art, craft and fashion and VIP Pets Mini Fans, a fashionable and collectible pet-themed doll range, which will both sponsor the virtual show.

It is also partnering with SWITCH, an easy-to-use digital software tool designed for brands, retailers and suppliers, both established and growing.

Mini Mode Sponsored by Harumika will consist of two virtual runway shows.

 

 

The Industry Show will take place on Friday 19 February 2021 at 3pm featuring the latest a/w 21 collections. Previous seasons showcased Myleene Klass MyK and Kimberley Walsh of Kimba Kids.

The Consumer Show, meanwhile, will take place on Saturday 20 February 2021 at 3pm. This will feature the latest See-Now-Buy-Now collections for s/s 21.

 

 

The virtual show will feature an eclectic mix of both established and emerging childrenswear designers from around the globe. These include Chases Closet (UK), Kate Hill (UK & Spain) and Maison Loulabelle (Nigeria). Also, Neeva D London (UK), Rock and Mouse (Latvia) and She’s Fierce by Cara (UK).

Commenting is Amanda Rabor, founder and CEO of Mini Mode.

 

 

“It has taken us a year to bring this very exciting and innovative way of presenting kids’ brands to buyers, press and consumers. Times have changed dramatically in the last 12 months in ways that can offer us new opportunities to share our gifts and talents.

“Our sponsors are passionate about reaching new audiences who are as diverse and inclusive as Mini Mode and our show offerings will be creative and fun. Finally, one of the most progressive advancements that we will be able to offer to brands is in the tech world.

 

 

“Our pairing with SWITCH is truly going to revolutionise how smaller brands can sell their collections throughout the year with ease and minimal costs implications. Mini Mode will be offering our platform through SWITCH to reach global buyers. This completes our vision for the kids’ market in 2021.”

Mini Mode provides a unique spotlight on kids’ fashion, from toddlers through to teens.

 

 

The event is also about empowerment and building self-esteem for children. At the same time, it provides a platform for the global kids’ fashion industry; championing diversity and promoting inclusivity on every level. Mini Mode is passionate about the next generation, giving them a platform to be seen and heard.

 

 

• Click here to watch Mini Mode Sponsored by Harumika Industry Show. Taking place on Friday 19 February 2021 at 3pm showcasing new a/w 21 collections.
• Click here to watch Mini Mode Sponsored by Harumika Consumer Show. Taking place Saturday 20 February 2021 at 3pm showcasing See-Now-Buy-Now collections for s/s 21.

 

 

For further information on Mini Mode, please click here.