Since its founding in 2006, kidswear brand Mini Rodini has focused on sustainability, designing children’s clothing that is both playful and responsible. As it continues efforts toward a transparent, ethical, and eco-friendly fashion industry, the brand has now signed up to Trimco Group’s green tech solution, ProductDNA, supporting the next stage of its traceability and compliance journey. Beginning with ProductDNA’s global textile regulations compliance and translations service, this partnership will help Mini Rodini meet a wide range of international textile requirements.
“As a brand, we have always believed that childrenswear should be made with as little impact on the planet as possible,” says founder and creative director, Cassandra Rhodin. “Sustainability isn’t a trend for Mini Rodini, it’s part of our foundation and something we work on every day.”
In addition to strengthening compliance, Mini Rodini will also introduce digital labelling solutions that can feed into future Digital Product Passport (DPP) requirements expected under upcoming ESPR textile delegated acts. These developments will support the brand in displaying fibre content and care instructions in all relevant market languages through QR-code-enabled digital twins.
Sustainability remains central to Mini Rodini’s operations
Subsequently, having efficient systems in place to support ESG reporting and supplier data collection is essential. Through a staged approach, the brand is implementing several of ProductDNA’s services to ensure streamlined processes across its supply chain.
As a first step, Trimco has set up an online ordering tool to manage care and content labels, capturing critical data needed for compliance with global textile regulations, including EPR textile guidelines, the French AGEC law, and Zalando reporting readiness.
This is a key advancement, as ESG reporting and material commitment targets increasingly require brands to report fibre usage by weight, season, and style. By capturing this information directly at bulk production stage, Mini Rodini ensures more accurate and efficient reporting compared to traditional head-office data collection.
Advancing traceability and compliance in kidswear
The service also includes global onboarding and training for suppliers through Trimco’s certificate manager, enabling risk assessment, supplier categorisation, and direct linking of certifications to products at bulk stage.
“We admire Mini Rodini for what the brand has achieved and what it stands for,” says Trimco Group’s Camilla Mjelde. “We look forward to continuing to support this trailblazing brand on its ongoing compliance journey.”
Mini Rodini will continue to closely monitor upcoming ESPR textile delegated acts to ensure data capture can be expanded as soon as regulatory clarity is confirmed. For further information on Mini Rodini, please click here. To visit Trimco Group’s website, please click here.