Mothercare Global Brand Limited, the global specialist brand for parents and young children, has entered into binding heads of terms with Boots UK for Boots to become its new exclusive franchisee of the Mothercare UK brand.

Boots is the UK’s largest pharmacy-led health and beauty retailer. It is also part of the Retail Pharmacy International Division of Walgreens Boots Alliance Inc., the first global pharmacy-led, health and wellbeing enterprise.

The new partnership promises strong foundations for the baby and maternity retailer’s continuing presence in the UK.

Also supporting the partnership is a strong synergy between the UK customer proposition and the customer bases of the two retailers. The new partnership should also create significant opportunities for both companies.

Under the terms agreed between the parties, Boots will stock Mothercare-branded clothing and home and travel products; the latter category includes pushchairs and car seats.

Over time, the product range will be available in larger Boots stores across the UK; including a number of Mothercare shop in shops. It will also be available via the Boots website.

A limited range of Mothercare product will be available to buy online from mid-2020. A wider product offer should be available in Boots stores from late summer 2020.

Commenting is Mark Newton-Jones, CEO of Mothercare. “In Boots, another much loved British heritage brand, we believe that Mothercare has found the right home in the UK.

“Boots is at the heart of one of the largest healthcare businesses in the world and Mothercare will fit in as the specialist brand for parents and young children in both Boots stores and online.

“We know the team at Boots well from our successful Mini Club partnership which has been running over many years. We now look forward to working in even stronger collaboration with the Boots team for the future.”