Marks & Spencer has launched a brand new kidswear collaboration with TV personality, author and entrepreneur Binky Felstead – an exclusive, limited-edition collection of timeless styles for modern kids.
The M&S x Binky Kidswear Collection blends playful prints, practical designs and timeless style. Inspired by Felstead’s own experiences as a mum of three, each piece in the collection is thoughtfully curated with personal designs.
The range, which has children’s sensory sensitivities in mind, features breathable fabrics and gentle textures for comfort and practicality.
Featuring a contemporary colour palette, easy-to-wear neutrals and muted tones sit alongside pops of colour and flashes of neon pink detailing. The collection also showcases a rich variety of textures and prints. Woven checks and French ticking stripes create a classic, heritage feel, while ditsy florals and graphic designs add playful energy. Dala horse prints also feature throughout, nodding to folk traditions that have influenced the collection.
“I’m so excited to be working with Marks & Spencer on this kidswear collection,” says Felstead. “As a mum, I know how important it is to find clothes that are both stylish and practical. Above all, I wanted to create something that felt truly special – clothes that my own children would love to wear, and that other parents would feel proud to dress their little ones in. This range is full of pieces that are exactly that – fun, comfortable and made to last.”
Working collaboratively with the M&S Kids design team to create the exclusive collection, Felstead’s intimate involvement in the design process ensures each piece reflects her own parenting journey and experiences as a mum; from sentimental phrases to drawing on her knowledge of having a child with sensory sensitivities.
Also commenting is Alex Dimitriu, M&S Kidswear Director
“It’s been brilliant working with Binky on this collaborative project, and we’re so proud of the designs that her and the team have worked together to create. Our customers have always trusted us as a destination for stylish, practical clothing, exceptional quality and trusted value, and as a busy mum of three, this was equally important to Binky. ”