M&S has launched The Parent Hood, its very first baby club and also the first club from its loyalty programme, Sparks. The Parent Hood is a community for parents and parents-to-be and brings together the very best of baby from M&S, celebrating pregnancy and baby’s first two years.

Free to join, those signing up will gain access to M&S’ Parent Pledge, which offers 10% off M&S’ entire range of babygros for 12 months. The M&S babygro range comprises thoughtful details including built-in scratch mitts, non-slip feet, breathable cotton, two-way zips and coloured poppers, all underpinned by hand-me-down quality.

 

 

Alongside exclusive offers tailored to the baby’s age and stage, parents benefit too, with savings on nursing bras, skincare products and baby bedding, as well as curated offers from specialist brand partners like Mamas & Papas, Pampers and Piccolo organic baby food.

 

 

Events and community meetups

Parents who want to build connections in their local community will have the opportunity to attend free events and experiences, including weekly parent and baby meetups in M&S Cafes across the country.

 

 

Parents-to-be will also receive support ahead of their new arrival, with guidance on key topics developed by M&S’ in-house specialists and expert partners. Meanwhile, new parents will have access to curated content covering a range of topics including self-care tips for early days, newborn essential checklists and planning for baby’s first trip.

As the baby grows, guides will focus on topics such as weaning tips and baby-friendly recipes, ideas on toys and play that encourage curiosity and sensory development, and support for when baby begins to take their first steps.

 

 

Commenting is Alexandra Dimitriu, Kidswear Director at M&S. “The Parent Hood not only brings together the very best of baby at M&S, it’s a community for parents and parents to be. We want our Baby Club to be just as much about the parent as the baby.

“Members can explore tips from the experts, meet parents in their local community in our cafes, and receive regular treats to mark the little moments at every stage of the journey. We know our customers love our babygros with their thoughtful details, so we are delighted to offer customers 10% off for a whole year, alongside offers tailored to parent and baby’s stage and needs.”