M&S is resetting its Plan A sustainability programme with a singular focus on becoming a net zero Scope 3 business across its entire supply chain and products by 2040. The retailer has set out a roadmap to net zero using science-based targets aligned to the UN ambition of limiting global warming to 1.5c. The ambitious target would see M&S achieve full net zero 10 years ahead of the Government’s UK-wide strategy.

M&S launched Plan A in 2007 and became the first major retailer to reach carbon neutral status in 2012.

With the scale of the climate challenge bigger and more urgent than ever before, M&S CEO, Steve Rowe, has written to its global supplier base and hosted a business-wide event to rally its 70,000 colleagues behind plans to put a sustainable future at the heart of its transformation strategy.

Speaking to stakeholders, Steve Rowe says; “We launched Plan A 14 years ago because we knew then there was no Plan B for our planet. We now face a climate emergency, and in resetting Plan A with a singular focus we can drive the delivery of net zero across our entire end-to-end supply chain. This won’t be easy. We need to transform how we make, move and sell our products to customers and fundamentally change the future shape of our business.

“This is not a far-away promise; we must act now to rapidly cut our footprint. To deliver this, we need our colleagues to better understand the carbon impact of our products and processes. We need to back our suppliers to innovate and adapt to the changing environment, and we must work together to help customers enjoy lower carbon lives.”

 

 

Delivering its net zero goal will require M&S to work in partnership with its customers, colleagues, suppliers and also the wider industry.

According to the latest M&S Family Matters report, climate change concerns continue to grow amongst UK families. For instance, 64% of the 5,000 respondents named it as a top concern; up 3% compared to just three months ago. Plus, it is the fastest-growing topic of family discussion, increasing by 7% on last quarter. To help customers enjoy lower carbon lives M&S is setting out a programme of initiatives including:

• The launch of a new incentive programme. This will reward its 12.5 million Sparks customers when they donate preloved clothes to its Shwopping partnership with Oxfam. Customers simply need to scan the QR code at the shwopping point in any of M&S’ 260 clothing stores nationwide and a free treat will automatically be added to their Sparks account via the M&S app.
• A new partnership with Reboot the Future. This not-for-profit organisation works with young people and business leaders to create resources to make it easier for customers to discuss the challenges and opportunities to live lower carbon lives. These are available for free on M&S.com.
• The return of the Look Behind the Label campaign, which covers the action M&S is taking to do right by the planet. The new campaign focuses on the stories behind five everyday products, from coffee to cotton, that are responsibly sourced. Initially launching with a focus on climate, customers will be able to look behind the M&S label on M&S’s new Look Behind the Label hub. The campaign will share M&S’s stories across its full ESG programme, from its animal welfare standards to its community impact. M&S will also be switching its logo across its social channels to encourage customers to visit the new hub, which also sets out the everyday actions customers can take to help reduce their carbon footprint.

Building carbon literacy amongst colleagues

M&S has three key colleague initiatives as part of its roadmap to net zero. Firstly, it has identified 100 colleagues in buying, sourcing and operations roles as ‘Carbon Champions’ to drive net zero delivery. Secondly, the retailer is developing a programme of learning to grow carbon literacy. This will equip its colleagues with the understanding to identify carbon-related risks and opportunities. Finally, to harness colleagues’ passion across the globe, M&S is launching a new online Green Network to share ideas and inspiration.

Supporting supplier partners to innovate and find sustainable solutions

To deliver its goal of net zero, M&S must work in partnership with suppliers to deliver positive change; 97% of its Scope 3 emissions come from the supply chain. M&S has committed to zero deforestation in both palm oil and soy sourcing by 2025; sourcing more sustainable fibres by 2025; and supporting its Select Farm partners to advance lower carbon farming methods with its five-year Farming with Nature programme.

Collaborating with the wider industry to make net zero a reality

This ambition cannot be achieved alone. M&S is, therefore, collaborating with the wider industry, including The Consumer Goods Forum; the British Retail Consortium; WRAP’s Courtauld Commitment 2030; Textiles 2030; and the National Farmers’ Union. M&S is also a member of the Business Ambition for 1.5°C and part of the Race to Zero campaign.

Governance and investment

In January 2021, M&S established its ESG board sub-committee to provide robust oversight of its entire ESG programme, including Plan A; Human Rights and Ethical Trading; Community; People; Health; and Animal Welfare. M&S is now resetting its investment approach to ensure Plan A sits at the centre of its investment decisions as it moves into the next phase of its transformation. As part of this, M&S is investing in new data platforms and technology. This will enable it to track digitally and monitor its Scope 3 emissions to ensure it can report progress transparently.

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