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A young girl stood beside a flower display and holding a basket of flowers wearing a knitted cardigan with Flower Fairies motifs

My 1st Years has launched a collaboration with the British heritage brand Flower Fairies™ by Cicely Mary Barker. Since the publication of Flower Fairies in the Spring of 1923, the characters have been loved by generations, captivating children and adults alike with their beauty and timelessness.

Taking inspiration from Cicely Mary Barker’s iconic illustrations, the collection for ages newborn to eight years captures the wonder and whimsical nature of the Flower Fairies in every piece.

 

A baby lying beside flowers wearing a babygro with a Flower Fairies motif

 

From clothing to keepsakes, each item features delicate, nostalgic illustrations from the original Flower Fairies books. Detailing brings the enchantment of the Flower Fairies to life through embroidery, soft fabrics and sparkling accents.

 

A baby blanket hung on the back of a chair with Penelope and a Flower Fairies motif on it

 

Commenting is Elicia Hicks, Buyer at My 1st Years. ”At My 1st Years, we’re always looking for ways to bring a little extra magic to childhood, so collaborating with Flower Fairies felt like a natural fit.

“The timeless charm and delicate beauty of Cicely Mary Barker’s illustrations work beautifully with our signature personalisation, adding an extra-special touch to every piece. We’re so excited to share this enchanting collection and bring these beloved fairies to life in a new and meaningful way.”

 

Two children wearing pink backpacks with Flower Fairies on them

 

The collection, which is developed under licence from Penguin Ventures on behalf of Frederick Warne & Co. (publisher and brand owner of the FLOWER FAIRIES™ and today an imprint of Penguin Random House Children’s), also includes bath robes, memory boxes, blankets and backpacks.