My 1st Years, a leading personalised baby gift expert, has introduced My 1st Years in Colour, a brand-new campaign celebrating the emotions, memories and magic that colour brings to childhood.
This launch stays true to My 1st Year’s favourites, reimagining its core collection with colourful new collectables inspired by the moments that shape a little one’s earliest years. Expect refreshed classics, including a new and improved 100% cotton hooded towel and robe, alongside the signature My 1st Years bunny, which is now available in a spectrum of seasonal shades.
Each colour in the collection reflects special memories that fill childhood with love, wonder and imagination.
New colours include Sunshine Yellow for happiness, laughter and golden memories; Sage Green for peaceful cuddles and outdoor adventures; Wave Blue for calm, quiet stillness and serene snuggles; Dusky Mauve for dreamy love, friendship and togetherness; Lush Lavender for boundless imagination and wonder; and finally, Peony Pink for playful giggles and heartwarming energy.
As part of the campaign, the collection features collectable pieces, letting parents and gift-givers build and add to a personalised selection of childhood essentials in meaningful colours. From bath time to bedtime and playtime to quiet moments, every item is designed to be loved, becoming a keepsake for years to come.
Launching just in time for spring/summer, these limited-edition shades set the stage for seasonal gifting, with even more hues arriving for autumn/winter. Colour-inspired poems also feature, designed to capture the essence of each shade, available to purchase or included within selected gift sets.
Commenting is Kate Gamble, creative director at My 1st Years.
“At My 1st Years, we believe that every milestone deserves to be celebrated in full colour. Our new campaign brings together the joy of our bestselling products for every moment, every feeling, and every shade. Our teams have poured their hearts into each thoughtful detail, my favourite being the beautiful poem included within each gift set – a perfect keepsake for our customers to treasure forever.”
For further information on My 1st Years, please click here.
