My 1st Years launches new personalised Back to School range
Personalised children’s brand, My 1st Years, has introduced a brand-new Back to School collection to celebrate personality, play, and first-day pride. Featuring backpacks, lunchbags and school-day essentials, the range combines function, flair and a personal touch.
At the heart of the campaign is a simple but powerful idea: names matter. “My name is…” is more than just a label, it’s a declaration of identity. It’s how friendships start, how teachers remember them, and how children express who they are and what they love. From dinosaurs to floral prints, every design in this range reflects a child’s unique world, and every product has space for their name to shine.
This year’s Back to School edit introduces a mix of bestsellers and new innovations.
Highlights include new fabrication backpacks featuring a soft muslin-style quilted fabric. These lightweight, tactile bags are ideal for smaller children and are designed to be comforting as well as practical.
Character Backpacks include reflective panels, adjustable straps, mesh bottle pockets, internal labels, bold themes, and custom name tags. Meanwhile, the compartment backpacks and lunchbags focus on organisation, including bottom compartments for lunchboxes and side pockets for bottles.
For older children, there are bigger backpacks to fit A4 folders, workbooks and all the essentials, while the barrel bags can be used for sports and activities. The foldable backpacks fold away into a matching pouch, ideal for outings or extra space on the go, while the slimline and durable bookbags include built-in personalisation.
Commenting is Kate Gamble, creative director at My 1st Years
“The first day of school is a huge milestone, both for children taking their first brave step and for parents watching them go. At My 1st Years, we believe that something as simple as a name can be a really big deal. ‘My name is…’ isn’t just an introduction, it’s the start of their story. That’s why our Back to School collection is all about celebrating identity and individuality, with personalised designs that help children feel seen and proud of who they are.”
For further information on My 1st Years, please click here.