Personalised baby gifting brand, My 1st Years, has a new landmark retail experience in partnership with iconic department store Harrods. The concession transports customers into the magic of a vintage sweet shop, where they can explore the brand’s products while adding a personal touch on the spot.
Much like picking sweets from glass jars, visitors can choose their gift’s font, embroidery thread colour and finishing touches, before watching it come to life through the concession’s state-of-the-art personalisation machines.
Whether selecting a signature robe, a soft toy or one of the brand’s award-winning baby gift sets, every moment is made memorable with personalised gifts presented in My 1st Years’ iconic blue gift box.
Commenting is Kate Gamble, creative director at My 1st Years
“We are so excited to bring My 1st Years to the iconic Harrods in London. This launch is an amazing milestone in the journey of our store openings. Every product we create is thoughtfully designed and personalised in Great Britain, and being part of Harrods aligns with that mission.
“We are thrilled to be able to provide more customers with the chance to experience the quality, care and creativity that goes into the products we create to celebrate those precious milestones.”
From bespoke embroidery demonstrations to packaging reminiscent of golden-age confectionery, every detail of the experience aims to delight, capturing the essence of what makes a gift from My 1st Years so special.
The My 1st Years concession is located on the Fourth Floor at Harrods, with customers receiving a free London-themed tote bag to celebrate the launch. For further information on My 1st Years, please click here.